Finding the Words That Actually Matter
Real keyword research means understanding what people are searching for—and why. We help you find those patterns in ways that make sense for your business.
See How We WorkSearch Terms Don't Exist in a Vacuum
Most businesses focus on volume numbers. But here's what we've noticed over the years—context matters more than you'd think.
When someone searches for "best laptop," they're at a different stage than someone looking for "ThinkPad X1 carbon battery life." The words people choose tell you what they need right now. And that changes how you should respond.
We look at search patterns across different time periods. What worked in March might not work in September. Seasonal shifts, news cycles, product releases—they all affect how people search. Understanding that rhythm helps you stay relevant.
How We Actually Do This
No mystery formulas. Just practical approaches that work consistently.
Competitor Gap Analysis
We examine what terms your competitors rank for that you don't. Sometimes the best opportunities are hiding in plain sight—topics they're covering that you've missed entirely.
Question Mapping
People phrase things as questions more often than you'd expect. "How to," "what is," "why does"—these searches reveal intent clearly. We track these patterns to find what people actually want to know.
Long-Tail Discovery
Three-word phrases get most of the attention. But sometimes five or six-word searches convert better because they're so specific. We find those needles in the haystack.
Trend Tracking
Search interest changes. A term that's hot now might cool off in six months. We monitor those shifts so you're not investing energy in declining opportunities.
Local Variations
In South Korea, people search differently than in other markets. We account for those regional patterns—what works globally doesn't always work locally, and vice versa.
SERP Analysis
Looking at actual search results tells you what Google thinks people want. We analyze the top pages to understand what format and depth you'll need to compete effectively.
What This Looks Like in Practice
Three approaches depending on where you are right now
| Service Level | What You Get | Best For | Investment |
|---|---|---|---|
| Foundation Review | Initial keyword audit, competitor comparison, 20 priority terms with intent analysis, basic trend report | New websites or those just starting with search | ₩680,000 |
| Growth Strategy | Comprehensive research across 3 topic areas, 60 prioritized keywords, quarterly trend analysis, content gap identification, SERP feature opportunities | Established businesses ready to expand their reach | ₩1,450,000 |
| Market Intelligence | Deep-dive research across full industry landscape, 150+ keywords with intent scoring, monthly trend monitoring, competitive movement tracking, search behavior analysis, custom reporting | Companies treating search as a primary growth channel | ₩2,850,000 |
The Part Most People Miss
You can have perfect keyword data and still miss the mark. Because research is only useful if you can actually act on it.
We've seen companies spend months creating content around high-volume terms, only to realize they don't have the authority to rank for them yet. Or they target keywords their product can't actually deliver on.
The sweet spot is finding terms where you have a realistic chance of ranking AND where traffic will actually help your business. That's the intersection we're looking for.
Intent Matters More Than Volume
A thousand visitors who bounce immediately don't help you. One hundred visitors who find exactly what they need? That's different. We prioritize terms based on what happens after the click, not just how many clicks you might get.
Your Timeline Affects Strategy
If you need results in three months, we'll focus differently than if you're planning a year-long campaign. Competitive terms take time. Quick wins exist, but they're usually in less obvious places. Being honest about timelines from the start prevents disappointment later.
Start With a Conversation
Every business searches differently. We'd rather understand your specific situation before suggesting an approach. Tell us what you're working on, and we'll figure out together if keyword research makes sense for you right now.
Get In Touch