What Are Cookies and Why We Use Them

Cookies are tiny pieces of data stored on your device when you visit a website. They serve different purposes, from remembering your login status to helping us figure out which features get used most often.

We use them because they make your experience better. Without cookies, you'd have to log in every time you switched pages, your preferences would reset constantly, and we'd have no way to troubleshoot issues or improve our keyword research tools based on real usage patterns.

Types of Cookies We Deploy

Not all cookies do the same thing. Here's a breakdown of what we actually use on sagionfocus.com and why each type matters.

Specific Tracking Technologies in Use

Beyond standard cookies, we use a few other methods to collect information. Here's what's actually running on our platform.

Session Storage and Local Storage

These browser-based storage methods keep temporary data while you work. For example, when you're building a keyword list, local storage prevents you from losing your progress if you accidentally close the browser tab. Session storage clears itself when you leave the site, while local storage persists until manually deleted.

Web Beacons and Tracking Pixels

Small, invisible images embedded in pages help us track email opens and page views. If you've ever wondered whether our system notifications reach your inbox successfully, these pixels provide that confirmation. They don't collect personal information beyond basic interaction data.

Server Logs

Every web server records basic information about incoming requests. We capture IP addresses, browser types, access times, and referring URLs. This log data helps us detect unusual traffic patterns, troubleshoot technical issues, and maintain platform security.

Technology Type	Duration	Primary Purpose
Authentication Cookies	Session-based	Maintain login status and verify user identity
Preference Cookies	12 months	Store interface settings and display options
Analytics Cookies	24 months	Measure feature usage and identify improvement areas
Security Cookies	Session-based	Prevent fraud and protect against unauthorized access

How Cookies Improve Your Experience

Let me give you concrete examples of how this tracking actually helps you get more done with our keyword research platform.

• When you save a keyword search, cookies remember those parameters so you can quickly rerun the same query later without starting from scratch.
• If you're comparing search volumes across multiple keywords, functional cookies maintain that comparison view even if you navigate to other sections of the platform.
• Analytics data shows us which export formats people use most, which directly influenced our decision to add CSV bulk export functionality in early 2024.
• Performance tracking revealed that our competitor analysis feature loaded slowly on mobile devices, prompting us to rebuild that module with faster rendering.
• Security cookies detect suspicious login attempts from unfamiliar locations, adding an extra verification step to protect your account and research data.

Every cookie serves a purpose. We don't collect data just because we can. Each tracking method connects to either functionality you need or improvements we're actively working on.

Managing Your Cookie Preferences

You have complete control over which cookies stay and which ones go. Here's how to adjust settings in the browsers most people actually use.

Data Retention and Your Rights

We don't keep tracking data forever. Analytics information gets aggregated and anonymized after six months, meaning we retain usage patterns but can't tie them back to individual accounts. Server logs are purged after 90 days unless they're related to active security investigations.

Functional cookies that store your preferences persist for up to 12 months. After that, they expire automatically and you'll need to reset your interface customizations. Session cookies delete themselves the moment you close your browser.

You can request deletion of your cookie data at any time. Send an email to help@sagionfocus.com with "Cookie Data Deletion Request" in the subject line. We'll process it within five business days and confirm once your tracking data has been removed from our systems.

If you want to know exactly what cookie data we've collected about your account, you have the right to request that information. We'll compile a report showing cookie types, collection dates, and data categories associated with your account activity.

Third-Party Services and External Tracking

Some features on sagionfocus.com rely on external services that set their own cookies. For example, if we embed a keyword trend visualization powered by a third-party analytics provider, that service might place tracking cookies subject to their own privacy policies.

We carefully vet any third-party tools before integration, but you should know that those external services operate independently. Their data collection practices fall outside our direct control, though we only work with vendors who meet reasonable privacy standards.

Currently, we use minimal third-party tracking. Most of our analytics infrastructure runs on our own servers, giving us better control over data handling and reducing the number of external cookies your browser needs to manage.

Changes to This Policy

Technology changes, regulations evolve, and we occasionally add new features that require different tracking methods. When we update this cookie policy, the revision date at the top of the page will reflect the change.

For minor clarifications or formatting updates, we'll simply publish the revised version. If we introduce new cookie types or significantly change how we collect data, we'll notify active users through email and display a prominent notice on the platform for 30 days.

We recommend reviewing this policy periodically, especially if you care about data privacy details. You can bookmark this page and check back every few months to stay informed about our tracking practices.